Hello there, Greg here.

Led modernization of mission-critical software to decrease time-on-task by as much as eight minutes

Rapidly designed and launched new digital CPG product from research to deployment, including a launch-ready design system

Designed and validated an AI-powered health application through user testing and iterative prototyping

Delivered compelling product vision and core app designs to evangelize stakeholder buy-in and secure project funding

Transformed operational efficiency through user-centered SaaS feature design and implementation

Crafted mobile app strategy and migration roadmap to enhance customer experience and platform capabilities

Redesigned diabetes prevention program to boost participant engagement and significantly reduce program abandonment

Uncovered untapped market opportunity through research and prototyping, leading to new product strategy

Shaped early-stage product strategy for enterprise web services, defining core user experiences and technical approach

Mapped comprehensive user journeys to uncover pain points and strategic design opportunities

Designed B2B sales platform enabling successful digital transformation during market disruption

Created journey maps to identify friction points and developed research prototypes to validate solutions with healthcare teams

Developed strategic user journeys to align organizational vision with customer needs

Evolved beta web app design through community-driven insights to prepare for market launch

Created strategic vision and interactive prototypes to validate product direction and identify growth opportunities